We dive ourselves into each project completely, always starting with one question: What do we want the viewer to feel after watching this video? Everything has to come down to that. From there, we can think about the call to action, the pitch, and the next step they will take after the video finishes.
Only then can we think about the fun stuff: Cinematic footage, drone shots, slow-motion, animation – the works. It all comes together under the backbone of human engagement: How do you feel?